Showing posts with label insulting ads. Show all posts
Showing posts with label insulting ads. Show all posts

Friday, January 07, 2011

Seriously?



This is an ad that was placed in bus shelters all over Toronto this past holiday season. The jeweller is a local, discount business. The moment I saw it, I was offended. (For a little background, I used to always say/think that it took a lot to offend me [still true], and that I had no pet peeves. Over the years, and especially after my 40th birthday, I've started compiling a list...just to remind myself that there is much out there that boils my blood.)

So, what's the big deal? Sure it sucks to be alone, if you're a social butterfly and enjoy the company of others. What offends me, though, is the automatic assumption implied by this ad that getting a diamond ring - therefore, getting married - is the antidote. Don't get me wrong: I think that entering into a committed relationship is a beautiful thing when entered for the right reasons, like, oh, love, trust, companionship, all those good things of which my list is not exhaustive. But, doing it just so you won't be alone? That's crazy. I ask myself: what about those of us out there who are/were in committed relationships, marriage even, who are still alone? To have an expectation of togetherness provided with the arrival of such a ring and then when the togetherness doesn't happen, well, that sucks more. I blame Disney, and the diamond industry, for corelating and intertwining these ideas of togetherness with expensive jewellery. (Insert mild sarcasm here.)

As a single woman in her early forties, the reaction to this ad could come across as bitterness. Not true. I just find the further meaning implied by this ad is that those of us who are single, regardless of our calendar ages, are lonely and sad. Again, not true - at least, not in my experience. I don't feel the need to defend or justify my singleness, only to state that being single is just as wonderful as being in a committed relationship.

When I see this ad, I think of a quote I read a long time ago, said by Queen Latifah. She was speaking about this huge fancy diamond ring she was wearing, and this is obviously not verbatim, but it went something like this: "When I meet the person who treats me as well as I treat myself, I'll take off my ring and wear theirs." I like it: the modern symbolic twist of a ring meaning commitment; the respectful treatment of oneself and others, especially in a romantic committed relationship; the unapologetic tribute to singleness; the unapologetic patience for a positive union with a life partner. Nothing sucks about that.

Sunday, June 07, 2009

On Being Red

Today when I logged on to Angus (my trusty laptop), I was greeted by this headline on my sympatico/msn homepage: "Should you go red like a read head?" Obviously, I was intrigued. What's a "read head"? Should one's hair colour match one's voracity as it relates to the written word? Was this, yet again, another rumour matching this hair colour to preconceived notions of the bearer's personality or personality traits? Yes, I was curious: being a natural redhead, I've dealt all my life with preconceived notions of who I am, made lickety-split-snap, by people I've just met. Whether I live up to these notions or not depends on who's doing the judging, and I don't know if I could be or would be who I am if I had any other hair colour. What I do know is that people often will believe what they want to believe, regardless of what I say or do. I'm just me, and being a proud member of 2% of the population naturally born with this colour suits me fine - it's just the way it is, y'know?

Anyway, I checked out the link provided which took me to Elle Canada's webpage. It's all a bunch of hype for the "new It colour for Spring 2009." Huh? Redheads are in fashion right now. I didn't know they'd gone out. In Israel, being a "gingi" is a big deal: when the last Israeli dude I met (at the Macy Gray concert) saw my hair colour his eyes went wide and he breathlessly said, "Oh, you're a gingi!" Yeah, it was a total ego-boost considering that I haven't put any helper-copper-dye in my hair for a year, but his behaviour then became entirely inappropriate. See? A preconceived notion had entered his thinking which I was powerless to change, and frankly, I didn't have the energy to do so, so I walked away from him. The point is, being a redhead - or, perhaps, a perception of redheads - is kind of exotic and always has been. Seeing it advertised as a New Spring Trend makes my (stereotypical) redhead red blood boil. But, what really made my blood boil was the obvious typo in the original headline: wtf does reading have to do with redheads? Add "grammar/spelling/punctuation perfectionist" - so that such a headline is, as a hook, not so glaringly and weirdly stupid (where's the editor?) - to the long list of what would be in this case an accurate automatic assumption made about this re(a)dhead's persona.